Your Full Service Retail Sales Partner

Tightrope is a full service Sales and Marketing Agency. Our team of Channel experts will provide you with the sales, marketing and analytics support you need to accelerate your product to the shelf. 

We help our clients achieve unparalleled success on retail shelves.
The Tightrope Approach
At Tightrope we believe that with the right partners anyone can be successful on retail shelves. We pooled our collective experience and knowledge to create a vehicle to assist companies from concept to cart. 

We have found that knowledge within organizations is often siloed among individual experts and consultants who specialize in limited aspects of supply chain management. Our approach to business is data-driven and based on best practices, we have learned in our collective years of experience, that the best results aren’t generated from procuring the best app or in-house software system alone. As a collaborative partner in your company’s improvement process, the Tightrope team will help you take a step back and see the big picture. Our positive, back-to-basics approach is perfect for fledgling start- ups as well as established industry leaders seeking to grow their retail business and revenue by eliminating waste and variation in the supply chain. Tightrope’s goal is your supply chain success.

"Try not to become a person of success...But rather try to become a person of value." - Albert Einstein
Bob Mann
Executive Chairman -
Chief Revenue Officer
Bob is a retail industry veteran with decades of selling to Wal-Mart and Sam's Club. He was a partner at Club Marketing Services, a full-service sales and marketing company, which he ran for 27 years. Adept at approaching challenges with both conventional and “outside of the box,” Bob and his team conquered a corporate giant’s resistance to middlemen. As a professional speaker and business coach, Bob’s insights and experiences are internationally sought to motivate and educate large organizations and companies. 
"A strategy is multi-dimensional planning, multi-team collaboration, and multi-tasking action." - Pearl Zhu
Melanie Merkling
Chief Executive Officer
Born and raised in Bentonville, Arkansas, Melanie Merkling is a well-known connector in the Northwest Arkansas business community and beyond. With a career in business and brand development spanning 17 years, Melanie has a proven track record of generating profits in startups, reviving businesses under financial duress across varying industries and helping companies secure and grow their business with Walmart and Sam’s Club. Melanie has worked with a diverse mix of clients, both domestic and international, ranging from tech start-ups to food producers to creative agencies seeking to grow their businesses.